The Los Angeles skyline at sunset

A PARTNER FOR YOUR U.S. AMBITION

European ambition.
American execution.

We help European companies establish, build and grow in the United States. From the first strategic decision to a business that works on the ground.

Discuss your U.S. plans Discover how we help
EUROPEUNITED STATES
A new chapter starts here
20+Years of international
leadership experience
Two perspectives.European understanding.
American operating experience.
One partner.From strategic direction
to hands-on execution.

01 THE CRESTMONT DIFFERENCE

Your next market.
Our shared ambition.

A strong European business deserves a strong American start.

Entering the U.S. means building relationships, earning local trust and creating an organization that can deliver. It takes clear direction, experienced leadership and consistent follow-through.

Crestmont connects your European headquarters with the realities of the American market, turning your expansion plans into people, customers and operations.

Explore our approach
01 / UNDERSTAND

Both sides of the Atlantic.

European roots and U.S. operating experience help align your company’s ambitions with the way business is done locally.

02 / BUILD

Strategy with sleeves rolled up.

Customer conversations, local teams, facilities and daily execution. We help build the business around the opportunity.

03 / CONNECT

Close to your headquarters.

Clear communication, shared priorities and practical reporting keep your U.S. organization connected to the company behind it.

02 OUR EXPERTISE

A clear direction.
Real execution.

Build the capabilities your U.S. business needs, at the stage it needs them.

Find your starting point

Commercial ambition.
Operational depth.
Accountable leadership.

01

Market entry & strategy

Decide where to play, how to enter and what to build first. We translate your U.S. ambition into a practical commercial and operating plan.

  • Market priorities and customer validation
  • Go-to-market and distribution strategy
  • Location, investment and launch planning
THE FOCUS A clear, actionable route into the market.
02

Commercial development

Turn market potential into commercial activity. Build the relationships, channels and sales discipline needed to gain traction.

  • Customer and strategic account development
  • Distributor and business partner relationships
  • Sales pipeline, positioning and follow-through
THE FOCUS Customer access and a repeatable sales approach.
03

Operations & local teams

Create an organization that can serve American customers. Bring people, processes and physical operations together around your business model.

  • Recruitment and local team development
  • Office, warehousing and logistics coordination
  • Operating processes and specialist adviser coordination
THE FOCUS A local operation ready to support growth.
04

Executive leadership

Give your U.S. business experienced leadership through launch, transition or the next stage of growth, with a direct connection to European decision-makers.

  • Executive and operational leadership
  • Priorities, performance reviews and accountability
  • Alignment between U.S. teams and European HQ
THE FOCUS Clear ownership of strategy and execution.
PARTICULARLY RELEVANT FOR
Industrial & manufacturingBuilding productsSecurity & accessSafety & equipment

03 OUR APPROACH

Establish. Build. Grow.

Every company starts somewhere different.
We shape the work around where you are today
and where you want to go.

01

Establish

Define the opportunity, validate demand and put the right foundations in place.

CLARITY & DIRECTION
02

Build

Develop customer relationships, recruit key people and launch local operations.

PEOPLE & EXECUTION
03

Grow

Strengthen commercial performance, develop the team and scale with discipline.

PERFORMANCE & CONTINUITY
WHERE ARE YOU TODAY?

Find your starting point.

Make the opportunity concrete.

Identify your most promising customers, test your assumptions and understand the commercial and operational commitment before making major investments.

Discuss market entry
Bas Hendriks, founder of Crestmont Group
EUROPEAN PERSPECTIVE.AMERICAN EXPERIENCE.

04 MEET THE FOUNDER

Built on experience.
Led with purpose.

Bas Hendriks FOUNDER, CRESTMONT GROUP

A Dutch executive with more than 20 years of experience across Europe and the United States, Bas brings firsthand knowledge of what it takes to build and lead a business in a new market.

His experience includes establishing a U.S. organization from the ground up for a European manufacturing group: developing the team, setting up the office and warehouse, building customer relationships and leading the operation.

That experience shapes Crestmont’s approach: practical decisions, local responsibility and a close connection with European headquarters.

Connect with Bas on LinkedIn

05 THE CRESTMONT PERSPECTIVE

THE EXECUTIVE GUIDE 32 PAGES

Building
in America.

A practical field guide for European companies with U.S. ambitions. Lessons from building and leading a business on the ground.

  • Market entry & location
  • People & operations
  • Headquarters & local leadership
  • The realities of doing business
Get your free copy PDF · 32 pages · No sign-up required
Building in America: the European executive’s guide to establishing, operating and growing a U.S. businessFROM EUROPEAN EXCELLENCE TO AMERICAN OPPORTUNITY.

A FEW GOOD QUESTIONS

Before we
start building.

Do you only support first-time U.S. market entry?

We support both new market entry and companies that already have a U.S. presence. The work can focus on establishing a first operation, developing commercial traction, strengthening local leadership or preparing for the next stage of growth.

What kind of companies do you work with?

Crestmont is focused on European companies with a serious ambition to build a lasting U.S. business. Our experience is particularly relevant to industrial, manufacturing, building products, security and equipment businesses where commercial development and local operations need to work together.

Can Crestmont take an active leadership role?

Yes. An engagement can include executive and operational leadership as well as strategic preparation. Responsibilities, decision-making authority, time commitment and the relationship with your European headquarters are defined around the needs of the business.

How do legal, tax and regulatory matters fit in?

We coordinate the commercial and operational setup with the appropriate specialist advisers. Legal, tax, immigration and regulatory advice is provided by qualified professionals for your company’s specific circumstances.

What does the first conversation look like?

We start with your company, your ambitions and your current position in the U.S. Together, we identify the priorities and discuss whether Crestmont is the right partner. The scope, responsibilities and commercial terms are agreed before an engagement begins.

LET’S BUILD WHAT’S NEXT

Your American
chapter starts here.

Tell us where you want to go.
Let’s talk about what it takes to get there.

Connect with Bas
YOUR DIRECT CONTACT

Bas Hendriks

Founder, Crestmont Group

PHONE+1 469 810 7626
CONNECTFind Bas on LinkedIn

EUROPEAN ROOTS. AMERICAN AMBITION.